The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Say No To Spec
Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Friends Furever
Agency: Droga5 / New York + Google Android / New York
Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney
Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Guinness - Never Alone Doc
Agency: AMV BBDO / London
Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions
Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York
Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones
Agency: FCB / Toronto
Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black
Agency: Kremaworldwide / Seoul
Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands
Agency: Leo Burnett / ?stanbul
Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert
Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are
Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut
Agency: MullenLowe / Winston-Salem
Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London
Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother
Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi
Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist
Agency: SANTO / Buenos Aires
Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Netflix the Rat
Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Fungus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space
Agency: W / Shanghai
Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Keep Control
Agency: AMV BBDO / London
Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else
Agency: Marcus Thomas LLC / Cleveland
Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes